News & Events
December 18, 2015
Research and innovation projects making inroads into the Silver Economy

The Silver Economy is defined by the economic opportunities arising from public and consumer expenditure related to population ageing and the specific needs of the population over 50

You will find on this web page the profiles of such projects, making inroads into the Silver Economy.

The Silver Economy is defined by the economic opportunities arising from public and consumer expenditure related to population ageing and the specific needs of the population over 50. The Silver Economy is driven both by the emergence of new consumer markets and by the need to improve the sustainability of public expenditure linked to ageing. Merrill Lynch estimates the Silver Economy at $7 trillion per year.

Europe is well placed to benefit from those opportunities, thanks to its global industrial leadership in key sectors such as robotics and smart electronic appliances, as the projects here demonstrate.

To support this fledgling market, the European Commission has launched a Strategy for the Silver Economy. By addressing market barriers the Digital Single Market will also contribute to its development.

One concrete support that is now in place is the SME instrument (under the Horizon 2020 programme) under which specific support is provided for accelerating market introduction of ICT solutions for Health, Well-Being and Ageing Well. As you will read in its profile, the Rempark Project has benefited of such support.

If you are a research and innovation project, now completed or nearing completion, with commercial ambitions we would encourage you to:

check the opportunities offered by the SME instrument,
get in touch with us so we can invite you to future workshops and info days,
propose your own success story for profiling in a forthcoming issue of our newsletter.

Source: ICT for Ageing Well Newsletter December 2015

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