News & Events
July 25, 2014
New Zealanders go deaf for a day on August 1st

Corporate and community leaders in New Zealand have been challenged to experience being deaf for one day, to raise awareness of the importance of noise-induced hearing loss prevention

It might be difficult for people with normal hearing to imagine a life of complete silence. However, in New Zealand, they have found an alternative way to increase awareness of hearing impairment and deafness among hearing people.

The aim is to get over 100 company CEOs to participate and set an example. By participating, the leaders hope to change the workplace attitudes to hearing loss prevention and increase workplace empathy for hearing impaired staff and customers.

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